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Main Event

Susan Scott - Fierce, Inc.

"A fierce leader commits to a way of life, not a business strategy."

What is "fierce"? To be fierce means to be authentic, present, and real in day-to-day conversations. Real can be scary. Yet it is the unreal or missing conversations that are costly — in terms of morale, engagement, and performance.

Known for her bold yet practical approach to executive coaching and leadership development, Susan Scott has been challenging people to say the things that can't be said for over two decades.


Watch The Video From Elooza 2012!